Apple's Netflix-challenging streaming TV service to launch at March 25th event

Eloise Marshall
March 14, 2019

The gameplan is to ensure that people using Apple hardware will keep themselves interested with the company's own apps and media, instead of hopping to 3rd party apps and services, like users do with Netflix and standalone apps from HBO and the rest.

If anything, we may only see shows that Apple is already producing, like Carpool Karaoke, included at launch.

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The video service, which is created to rival offerings from Netflix Inc. and Amazon.com Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content from providers like Starz, Bloomberg News reported last month. While sources say that Apple is very close to inking these deals - at least a couple could be done by Friday - the talks are still ongoing. The process has worked out well for Apple Music. This would give it something to launch with either way, and more leverage in negotiating for additional content - essentially telling premium media providers that the launch is going to happen with or without them, making it their choice whether to get on board or not.

The company has placed an event invitation on its website with the tagline "It's showtime", leading many to speculate that it refers to the company's upcoming TV streamer, for which the company has ordered titles from the likes of Reese Witherspoon and Steven Spielberg. Apple news service will reportedly offer a Netflix-style bundle for magazines and subscription newspapers all in one convenient place. Apple's App Store, where the service is likely to be distributed, is now available in more than 100 countries.

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