Amazon Jumps in With Its Own Holiday Free Shipping Offer

Devin Lawrence
November 6, 2018

Amazon says it has lined-up its "biggest ever " Black Friday sales event this year, with thousands of discounts earmarked for products in its toys, games, fashion, jewellery, beauty, and home departments.

"We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we're excited to offer great deals when shoppers need them most" said Doug Gurr, Country Manager at Amazon UK. That leaves Walmart as one of the only remaining e-commerce giants requiring a purchase minimum for free two-day shipping. A spokeswoman said it is the first time Amazon has dropped its minimum order size to qualify for free standard shipping - which generally takes between five and eight days - to zero. That is important for the world's largest online retailer since a revenue slowdown it forecast last month spooked some investors and sent its stock tumbling.

Amazon cut its order minimum for free shipping to $25 from $35 indefinitely in May 2017.

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Just over half of all USA households have a Prime subscription, analysts estimate.

Amazon Prime members still get unlimited free 2-day shipping on everything.

But this is not for two-day shipping.

Target last month raised the stakes for the all-important holiday shopping rush, offering USA customers free two-day shipping. For instance, Amazon's non-Prime free shipping program includes hundreds of millions of items, far more than Walmart's entire online selection of over 75 million. The deal begins today and lasts until Amazon can no longer guarantee the product will be delivered by Christmas. But you can enjoy the freedom of placing smaller orders without having to worry about an extra shipping fee.

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