Canelo Álvarez signs $365 million contract with streaming service DAZN

Marcus Newton
October 20, 2018

Alvarez's new five-fight, 11-year contract will pay him a minimum of $365 million, firmly establishing the multi-titleholder as the face of DAZN - a combat streaming service that recently launched in the U.S. The deal also sets him up to be one of the world's richest athletes for the next decade, with annual pay rivaling any star in sports. DAZN is charging its subscribers $9.99 per month, which - over time - translates to substantially less than the $85 pay-per-views to which boxing fans have become accustomed.

After signing his contract, Alvarez lauded the deal, which will change the landscape of Amercian PPV - fans had to pay £75 to see his September rematch against Gennady Golovkin, while the new deal will allow United States fans to pay the equivalent of £7-a-month for DAZN's services.

Canelo fights for Oscar's "Goldenboy Promotions".

His last bout - a win in a rematch with Gennady Golovkin on 15 September - generated HBO an estimated $121m (£92m).

"I'm not leaving until we make a deal", he told Golden Boy executives Oscar de la Hoya and Eric Gomez. "More than anything, though, I'm happy that I could give great fights to fans".

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The Mexican middleweight boxing champion will move up in weight to challenge WBA super middleweight champion Rocky Fielding on December 15 at Madison Square Garden in the first bout of the deal. "I always like giving the fans what they want to see, so if they want that third fight then we'll see about that".

Skipper said it wasn't quite a blank check, but one that ensured Alvarez wouldn't be taking a pay cut to leave pay-per-view.

"Good thing we will never resort to hitting women" with the very subtle hashtags "#DomesticAbuser", "#DomesticViolence". The deal is with sports streaming service DAZN and means an average take of $33 million per fight. Criticizing the man who bested his younger self, the Mexican star claimed Mayweather's interest in facing UFC fighters was damaging the sport of boxing.

Mayweather also called out Alvarez, describing the 28-year old boxer as a cheater and the easiest fight of his life. So really, who's still winning?

If he defeats Fielding - as expected - who's to say Alvarez can't go back down to 160 and thoroughly wipe out the slate, whether that includes Jacobs, a Jermall Charlo (once he comes off his suspension) and "GGG", who Canelo spoke with DAZN earlier about facing in a possible trilogy. "Forget about what the price is, the amount of money that we're making".

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