Google Announces Cards, Discovery tools, Revamped Image Search at 20th Anniversary Event

Helen Aguilar
September 27, 2018

American Corporation Google has announced a change in the search engine. The company is tweaking its algorithm to make it more closely related to web page authorities and image placement.

Introduced a year ago, "Google Feed" surfaces relevant content to users, even when they are not searching for it.

The discover feed will show 'Preferences for the Language'. The headers are clickable and will take you to additional information on the topic along with an option to start following that topic. This also works when you're taking up a new hobby or going deeper on a long-time interest.

Probably the most glaring change to the newly rebranded Feed is the presence of "topic headers" at the top of the items appearing in the feed. Google will also recycle evergreen content into your results that you may not have seen. Along with the new name comes a redesign that should look familiar with the recent Material Theme updates. The search engine can also make recommendations based on your past findings. It even entered our vernacular, since the Merriam-Webster and Oxford dictionaries recognize "google" as a verb that means to use Google Search to find information on the internet. Google is able to parse the content of videos to present purely relevant snippets in a useful way in search, connecting content to categories and topics.

On its 20th birth anniversary, the search engine also displayed notable doodles from Google. (Sites where photos are "central to the page" and "higher up" on the page will get priority.) Also, starting this week, Google Images will begin to feature captions with web page titles and related search terms. Now, Google will integrate Lens directly into searches "to make your search experience more visual", Cathy Edwards, director of engineering for Google Images, said in a blog post.

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The market-leading internet search engine is adding features like collections, activity cards and featured videos. The company further updated Feed in 2017, bringing "Trending" and the ability to follow topics that you're interested in. But this time a new activity card will show up that aims to pick up from where you left off in Search. The cards only show up when they're relevant, so it won't clutter your searches.

On the video part, Google is focusing computer vision to "deeply understand" the content of videos and highlight them in Search. The search giant is making it easier for you to see what information you should explore next. Suggestions pop up in Collections too, so you can dive deeper.

The concept is that Google will find out what you are planning and the search pages you have visited.

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