Apple Watch Series 4 with bigger display unveiled

Helen Aguilar
September 14, 2018

Announcing the launch, Apple chief operating officer Jeff Williams said the company had received clearance from the Food and Drug Administration (FDA) in the USA to allow the product to be used as a medical device.

The U.S. Food and Drug Administration said it worked with Apple to develop apps for the Apple Watch and has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products.

All of this and more can be yours on the 17th of September, provided you have the right Apple Watch model on your wrist.

"It is pretty consistent with past iPhone release days where we see short-term sell the news but things will probably get a lot better in the weeks and months ahead, particularly with a strong holiday sales season expected", said Jake Dollarhide, chief executive of Longbow Asset Management.

Looking for ways to lessen reliance on phones, which represent more than 60 per cent its revenue, Apple opened its event by announcing the new Apple Watch Series 4 with edge-to-edge displays, like its latest phones, and they are more than 30 per cent bigger than displays on current models.

WatchOS 5 lets you use your Apple Watch as a walkie-talkie, a feature that will bring out the child in all of us.

Who is the target audience for the Apple Watch Series 4?

The iPhone Xs resolution comes in at 2436x1125 pixels identical to the iPhone X and the device features a 15 percent faster new processor, the A12 Bionic. There are new watch faces that will display more content than before.

Apple also is introducing a significantly larger model alongside the iPhone Xs, the iPhone Xs Max, which shares numerous same features. There's a new hole beside the crown of the watch for the new microphone, and the crown itself bears a thin, red outline of the iconic red circle which was added on the Series 3. Williams said the EKG features will roll out later this year.

The new Apple Watch can detect heart problems.

The digital crown is now completely re-engineered to offer haptic feedback. This is especially helpful for podcast and calendar apps where users need to precisely flip through each item, Williams said at the event. This allows radio waves to pass through both the front and back of the device, making the Series 4 better for staying connected.

The Apple Watch Series 4 will have a new S4 dual-core processor, an improvement over the S3 of the previous generation. Even with added features, the new Series 4 will give the same 18-hours battery life as seen on its predecessor.

The watch includes accelerometer and gyroscope for all-day activity tracking. If the user is immobile for one minute, the phone starts the call automatically, and sends a message with the user's location to their emergency contacts. The Apple Watch also now has a built-in ECG (electrocardiogram).

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Apple said it's the first ECG product offered over the counter directly to consumers.

In addition, Apple also beefed up the Apple Watch's ability to detect motion and heartbeat, including whether a user falls.

There was a subtle re-branding from fitness to overall health during today's Apple Watch introduction.

Series 1, 2, and 3 of the smartwatch introduced welcome updates like a built-in Global Positioning System, water-resistance, and then cellular connectivity, but I've never felt that any of them were compelling enough to spend more cash on.

Apple iPhone XR The low-priced model iPhone XR sports a 6.1-inch LCD screen (with Liquid Retina Display) and is available in as many as six colour variants. Prices start at $399 for the non-cellular aluminum models in space gray, silver and gold, and $499 for the non-cellular stainless steel models in silver, "polished graphite" and gold.

What accessories are available for the Apple Watch Series 4?

The display uses LCD technology (like in the iPhone 8 and previous models) rather than OLED-although Apple says the newly developed Liquid Retina LCD display features improved colours and picture quality.

The Apple Watch Series 4 is waterproof and comes with LTE and Bluetooth 5.0 connectivity.

There are a number of smartwatches on the market besides the Apple Watch that professionals may want to consider.

Samsung's still plugging away with the Galaxy Watch.

Where and when can I buy the Apple Watch Series 4?

Orders can be placed from September 14, and shipping will begin September 21.

What are the specifications of the Apple Watch Series 4?

"This update really establishes the company's increasing efforts to push the watch as a serious medical device". The speaker is also louder now so you'll be able to hear Siri more clearly.

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