Twitch Prime Stops Ad Free Service For Members

Helen Aguilar
August 21, 2018

The Amazon Prime discount on new game preorders is also being changed, from 20 percent off the purchase price to a flat $10 Amazon credit.

Cutting corners: One attractive perk to being an Amazon Prime member besides the free shipping is discounts on pre-orders for upcoming video games and some newer but already released titles. Effectively, the new pre-order benefits at both Best Buy and Amazon are less valuable and more limited than they were previously.

With the demise of Best Buy's Gamers Club Unlocked in May of this year, it was only a matter of time before Amazon ended its pre-order discount too, as it was seemingly started to compete with GCU's 20% discount on video games. And before you think you can take advantage of this, the credit is canceled if you return the game.

Some of Twitch Turbo's icons, with its special smiley face flipped in light of today's Twitch Prime news. Once you get that credit, you can use it on nearly anything that Amazon sells, not just games.

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This comes as Twitch - which lets gamers record and share in-game videos - realizes that advertising is "an important source of support for creators", according to the company's blog post. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. Monthly Prime subscribers will get ad-free viewing until October 15th, while those who sign up annually (or whoever upgrades to one before September 14th) will be able to watch without advertisements until their membership is renewed.

As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Prime benefits. In other words, you have a week to pre-order games and still get the 20% off discount.

Twitch said it dropped the ad-free viewing experience to generate more money, but not necessarily for itself or for company parent, Amazon.

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