Apple Will Introduce The Latest iPhone on September 12

Helen Aguilar
August 30, 2018

Apple is expected to bring a new Apple Watch with at least a larger display, and perhaps other new features (longer battery life, perhaps?).

Looks like we don't have to wait until September 12th to get our first look at Apple's new iPhones. The company launched Apple Watch 3, Apple TV set-top box as well alongside 2017 iPhone series at the all-glass structure Steve Jobs Theatre. "Gather Round", the invite said, likely referring to the shape of the company's new campus.

Apple's event comes a month after smartphone leader Samsung unveiled its latest flagship handset, the Galaxy Note 9.

A photo of Apple's next generation "iPhone XS" models has been leaked by 9to5Mac. The smallest model will have a 5.8-inch OLED screen - the same display technology used in the iPhone X - and the largest (and most expensive) version will have a 6.5-inch OLED screen.

In regards to other details, it's claimed that most are yet to be verified.

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Last quarter, the iPhone generated nearly $30 billion in sales.

The star of the show will be the new iPhone and more specifically the new iPhones.

Although the California tech giant is the world's most valuable company with a market capitalization that recently topped $1 trillion, it has slipped to third place in the global smartphone market behind Chinese-based Huawei, according to surveys. In images of the analog watch face, the Series 4 has eight complications - four around the outside of the time and four around the watch hands.

There, Apple is expected to announce three new iPhones, as well as upgrades to the iPad, Mac and Apple Watch. The new Apple Watch models will include larger screens that cover almost the entire front of the watch.

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