Xiaomi Launches Mi Music and Mi Video Content Services In India

Carlton Robbins
May 4, 2018

Xiaomi has announced the launch of its Mi Music and Mi Video apps to offer improved streaming services to its consumers in India. Both the services are now part of Xiaomi's existing Android-based apps, which come pre-installed in Xiaomi smartphones. The Mi Video app, on the other hand, now has integrated video streaming capabilities.

Mi Video brings together a bunch of streaming services under one umbrella, including SonyLIV, Hungama Play, Voot, AltBalaji, Zee5, Viu, and TVF, among others. Mi Music offers more than 10 million freemium tracks across 13 Indic language choices. The music service will also feature a Dynamic Lyrics feature, that will display the lyrics of various songs like a Karaoke app/player. Currently, Mi Video offers more than 500,000 hours of content with almost 80% free content. The Mi Video app will support formats such as AVI, MP$, MOV, MKV, MKA, MPEG and M2TS.

Chinese smartphone maker, Xiaomi has recently launched MI Music and MI Videos for regular users too, as opposed to only being accessible to BETA users.

This year has been quite eventful for Xiaomi so far in India.

Not many people in India know that Xiaomi is first and foremost an internet services and software company.

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Xiaomi is now running both the services on a beta version, with the final upgrades to hit the markets in mid-May. It also supports multilingual subtitles. The apps were launched at the Mi Pop Play event. The company follows a unique business model where it sells quality hardware at razor slim margins and hopes to monetize services like Mi Music and Mi Video. The service will provide unlimited lifetime free music streaming with in-app purchases to unlock HD audio.

Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Xiaomi India on the occasion of the launch said, "Xiaomi's core belief lies in providing high-quality products with the best specs, at an honest pricing".

Mi Music will partner with Hungama Music and users can experience the Hungama Pro package at an annual subscription fee of Rs 899.

Roy also announced that in the coming months, Hungama will bring more exciting features including gamification and continue to build on the rich user experience.

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