Whole Foods shoppers with Amazon membership to get special privileges

Devin Lawrence
May 16, 2018

"With a total of 463 stores in the US and roughly 1% share of the separated USA grocery market, Whole Foods had gained strength since the last summer when it merged with Amazon". Mackey is confident about Prime convincing the shoppers regarding their doubts about its "Whole Paycheck" reputation which is a reasonable option for their many purchases. Mackey previously told Reuters that Whole Foods, which has a roughly 1% share of the fragmented USA grocery market, has already seen its basket size - the number of items purchased per transaction - rise since it merged with Amazon last summer.

Amazon on Tuesday introduced a new 10 percent discount on Whole Foods sales items.

"We're thrilled for Whole Foods Market to be part of the Prime experience", said John Mackey, Co-founder and CEO of Whole Foods Market. Amazon earlier made an announcement regarding the free two-hour delivery to its Prime members from Whole Foods stores and its subscription club with video streaming and fast shipping.

Customers need to download the Whole Foods Market smartphone app, link it to a Prime account, and swipe their phone at checkout, to receive the discounts, or use a linked phone number. Lockers, pickup and drop-off points for Amazon package deliveries, are also now in more than 400 Whole Foods stores.

The company is launching the new benefits in Florida on Wednesday-$10 a pound off on halibut, $2 off organic strawberries, for example-and will roll out the program nationally this summer.

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Today's news is now formalizing those prior efforts with a standard rewards program where Prime members can expect to take 10 percent off sale items on a consistent basis, in addition to other weekly discounts on select items.

These in-store savings are not the only way Amazon has been tying Whole Foods to its larger business. Plus, customers can now shop for Amazon devices, such as Echo and Fire TV, while grabbing groceries at select stores. "Our merger with Amazon is helping to make that a reality", Mackey tells Kowitt.

Whole Foods now has over 470 stores in the U.S., Canada and United Kingdom combined, but the majority - 463 - are in the U.S.

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